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Privacy Policy

Last updated: June 14, 2026

1. Introduction

Presgraphics Analytics (“Presgraphics”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website analytics platform and related services (collectively, the “Service”).

By accessing or using our Service, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this policy, please do not access the Service.

2. Information We Collect

2.1 Account Information

When you create an account, we collect:

  • Name and email address
  • Password (stored in encrypted/hashed form)
  • Company/organisation name (optional)
  • Billing information for subscription payments

2.2 Website Tracking Data

When you install our tracking code on your website, we collect visitor data on your behalf, including:

  • Page views, session duration, and bounce rates
  • Traffic sources, referrers, and UTM parameters
  • Device type, browser, and operating system
  • Approximate geographic location (city/state level, derived from IP address)
  • IP addresses (used for company identification and geolocation, not stored in raw form for individual visitors)
  • Form submission data (when connected via Google Sheets integration)

2.3 Integration Data

When you connect third-party services, we access data including:

  • Google Analytics 4: Website traffic metrics, user behaviour data
  • Google Search Console: Keyword rankings, search impressions, clicks
  • Google Ads: Campaign performance, spend, conversions, call data
  • Google Sheets: Form submission data for CRM functionality

2.4 Usage Data

We automatically collect certain information about how you interact with our Service, including pages visited within our platform, features used, and general usage patterns.

3. How We Use Your Information

We use the collected information to:

  • Provide, operate, and maintain the Service
  • Process your subscription and billing
  • Display analytics dashboards and reports
  • Provide AI-powered insights through our Data Master feature
  • Identify companies visiting your website (B2B identification)
  • Send service-related notifications and updates
  • Improve and optimise the Service
  • Respond to customer support requests
  • Comply with legal obligations

4. Data Sharing and Disclosure

We do not sell your personal information. We may share data with:

  • Service providers: Third-party vendors who assist in operating our Service (hosting, payment processing, email delivery)
  • Google APIs: We use Google APIs to access your Analytics, Search Console, and Ads data. We comply with Google API Services User Data Policy.
  • Legal requirements: When required by applicable law, regulation, or legal process
  • Business transfers: In connection with any merger, sale, or acquisition

5. Data Security

We implement industry-standard security measures to protect your data, including:

  • Encryption of data in transit (TLS/SSL) and at rest
  • Secure password hashing using bcrypt
  • OAuth 2.0 for third-party service connections
  • Regular security audits and updates
  • Access controls and authentication for all data access

6. Data Retention

We retain your account information for as long as your account is active. Analytics data is retained according to your plan settings. Upon account deletion, we remove your personal data within 30 days, except where retention is required by law.

7. Your Rights

You have the right to:

  • Access and download your personal data
  • Correct inaccurate personal data
  • Delete your account and associated data
  • Withdraw consent for data processing
  • Object to data processing for marketing purposes
  • Data portability — receive your data in a structured format

8. Cookies and Tracking

Our platform uses essential cookies for authentication and session management. Our tracking script on customer websites uses minimal cookies necessary for session identification. We do not use tracking cookies for advertising purposes.

9. International Data Transfers

Your data may be processed in servers located outside India. When this occurs, we ensure appropriate safeguards are in place to protect your information in compliance with applicable data protection laws.

10. Children's Privacy

Our Service is not directed to individuals under 18 years of age. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the “Last updated” date.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at: